Long gone are the days of buying watermarked paper for resumes, investing in books of stamps and scouring the help wanted ads in the paper. (What are those archaic tools, you ask? Count yourself lucky if you’ve never used them!)
Today, the hunt for a job takes on many different forms—from LinkedIn posts to online databases, the Internet is the place to go for today’s recent graduates. Some jobseekers have even mastered the use of microblogging as a means to finding a job. Yes, even Twitter can be an effective tool for job seekers.
So what’s the trick to using Twitter to help in landing work? Here are some tips to get you started.
1. Present yourself professionally.
Before you can use Twitter (or any social platform, for that matter) as a means for job-hunting, it’s important to present yourself professionally there. Stay away from questionable personal or political posts and instead tweet about innovations and news related to your industry. Think before you tweet anything personal or outside the realm of your industry. As a rule of thumb, if it would make your mom cringe, don’t tweet it. If you have a personal interest that you like to write about from time to time, fine. But use discretion.
2. Get noticed and sound knowledgeable.
Organizations and individuals need to know you’re out there, even if you’re not actively looking for a job. Follow organizations you’re interested in, interact and share the organizations’ posts, and tweet about industry news. Read up on your professional interests so you can present yourself as an industry expert with logical and thoughtful tweets. You want to build a following, pegging yourself as an expert, so make sure you know what you’re talking about.
3. Hashtag strategically.
Some hashtags were created specifically for job hunting on Twitter. Search #JobListing, #GraduateJobs, and #JobOpening for tweets containing prospective jobs. If you’re looking for work in a specific industry, Hashtagify.me will help you peg the best hashtags for what you’re seeking.
4. Vary your content.
Many new professionals blog about their industry as a way to build a following. If you blog, great! But be careful when tweeting your own content. No one wants to listen to you talk about just yourself. Unless that person is your mom, of course. Change up your content by tweeting about the great article you read in Forbes or sharing a great quote posted by someone you follow. You’ll gain credibility—and followers—when you share others’ content.
5. Reach out.
If an individual or organization’s content strikes a chord with you, reach out with a personal message on Twitter, telling them so. Even if you don’t get a response, chances are you will get that person’s attention and gain a new follower—one that could lead to a job or professional connection down the road.
Build your following organically, because people are interested in what you have to say—not because you’ve paid for followers.
While finding a job solely through Twitter might be a challenge, it can be done. But more importantly, Twitter is a great marketing tool to demonstrate your knowledge and professionalism to prospective employers. You can bet that hiring managers will search for you online and take a look at all your social media pages. When your content is professional and relevant, you increase the chances you’ll make it to the interview table. Best of luck on your search!
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About the Author
Abby is a writer and editor in the Phoenix area and is always on the prowl for great ideas. When she’s not in front of her computer, you can find her running the streets or nearby mountain trails—usually way too early in the morning to be considered sane.Follow on Twitter More Content by Abby Herman